So you are thinking of taking the plunge into YouTube for your business, are you?
It is a smart move, given that 300 hours of video are uploaded every minute to the platform, but it may not seem as easy as learning how to create a website.
Relax – we will give you a breakdown of some basics to get your YouTube business channel up and running.
It is time to put on your director’s hat! Here are the moves you will require to start a Youtube channel:
Start with the basics
With just a couple of clicks, you will be ready to dive into setting up your new channel.
- The first step is to Sign in to YouTube and click on the user icon at the screen’s top right.
- The second step is to click on the gear icon to get to your account’s YouTube Settings.
- Click on Build a new channel.
- Then choose “Use a business or other name.”
- Add your Brand name and click create
Fill in the about section
If you are wondering how to start a YouTube channel that draws attention to your brand, the next step is to fill out your profile and channel description.
This is the first option you see after you have created a channel. Here, it would be best to describe your brand and what viewers can expect to see on your channel.
This is also a vast place to add links to your website and other social media networks that you use.
Channel Your Art
When you go to a YouTube channel, you will immediately be greeted with a large banner displaying the channel name. This is your cover photo and is the best real estate for presenting your brand.
Know Your Market, Know Your Content Type
Since you are starting a YouTube channel for your personal business, you should have more than just source material to work with, and you can approach your video content in more than one way.
Lights, Camera, Trailer!
Like your channel art, you will also want to create your channel trailer or YouTube intro. Channel trailers are usually short and sweet and are a good introduction for new visitors.
You can let your audience know who you are, what your business is all about, and what kind of content they can expect to see in the future.
Building your channel trailer will also be great practice managing up to your first video.
Optimize for Search
When uploading a video, you will be asked to fill in a title, description, and tags. These are vital components to have your video easily discoverable in a YouTube search, so don’t scrimp on them!
Integrate Your Channel in Your Website and Social
You possess a website and now a YouTube channel.
Great! Now it’s time to share your videos outside of YouTube, and your website should be their first stop. These are some tips that will help you to grow your business properly.
All the best for your business.