A lead-generation marketing strategy requires several elements to be effective; one is a landing page, specifically a squeeze page.
Some people are unfamiliar with the term, but a squeeze page has a primary function: it’s a separate component of a customer’s experience in the buying journey. Know the differences between a landing page and a squeeze page.Â
Marketers direct traffic to certain landing pages, whether to engage with blog posts, check out advertising promotions, or use the homepage for new guests to learn about the brand, and the squeeze page is introduced in an effort to gain the visitor’s email address in exchange for signing on for free offers.
These standalone webpages must be enticing, vibrant, and appealing to motivate the audience to provide their information so the company can engage in email marketing to further establish a relationship with the target group.
A first-time guest is unlikely to convert immediately following interaction with a landing page or squeeze; however, a fabulous, well-structured, and optimized page will encourage further interaction with the brand, allowing the business to continue to nurture the prospect until they become a customer.
➜ Designing an Effective Squeeze Page
A squeeze page is a type of landing page that marketers direct traffic to where the visitor is given the choice of opting into the email list or leaving the page.
When guests choose to be part of the email list, the company can then continue to nurture the developing relationship through email marketing. They will continue progressing through the click funnel to ultimately make a purchase.
A priority is to create a fantastic squeeze page that grabs the prospect’s attention and entices them to provide their details. Many people believe landing pages are difficult to develop and maintain. In fact, high-quality platforms like Clickfunnels make it simple and straightforward.
Marketers setting up a squeeze page with Clickfunnels are assured an eye-catching design, albeit one where the consumer feels accommodated. Â
The page has a single purpose of getting contact details, specifically email addresses; however, it’s pivotal in the overall premise of converting visitors. Here are the elements that should be included on an effective squeeze page.
➜ The Headline
People notice the headline immediately when landing on a website page. This determines for them whether they will engage with the piece or not. If the headline doesn’t garner interest, the visitor will either go to a different page or leave the site.
You want the squeeze page particularly to have a headline that draws the guest to the page. If it’s effective, it will tell the visitor what they can expect from their interaction and convince them that adding their email to the list is only logical to proceed further into their journey and learn more.
➜ The Offer
The offer is the primary element for the squeeze page, the component that will decide for the guest if It’s worth providing their email. It’s the incentive or “lead magnet.” This free item leads visitors to sign up, letting them know transparently and explicitly what they will be getting.
Some offers often used for these landing pages include free content such as spreadsheets, eBooks, or email courses.
âžœ The ContentÂ
Sometimes, the headline does its job and captures the audience’s attention, stopping them on the page, engaging them, and having them interact. However, they might still be hesitant to sign up; they don’t feel ready and aren’t sure about providing their email details.
How do you proceed in this case, particularly if the guest is considering leaving the page or the site?
Compelling content is always key when convincing a target audience to do what you need them to do. A convincing marketing copy explaining the offer’s benefits to their particular situation and why it would be in their best interest to complete the form and take advantage of the deal.
➜ Social Proof
Prospects look for companies that are credible and with whom they can establish trust. Developing this can take considerable time and effort; however, you can generate social proof and garner credibility and trust with your leads.
This can be done using customer testimonials, quotes from past and current customers, and case studies. Having elevated social proof tells an audience that you are an authority in the industry. They can feel secure that their needs will be resolved with your goods or services.
Credibility and trust are merely assumed based on the word of others who have taken the time to establish these with the business.
➜ The Call to Action
The CTA – Call-to-Action should be highly motivational, actionable. You’re essentially letting the audience know the next step they must take in their journey, whether to sign on for the offer on the squeeze page or buy the product in the final stages of the sales funnel.
The CTA should be concise and robust and will depend on what you’re offering the audience. With this landing page, you can ask them to “Subscribe Now for free…,” or request that they “Sign up for a free…,” anything related to your offer that encourages them to take action.
Many people customize their CTA buttons with varied designs to stand out and motivate a positive reaction.
Also, when considering the offer, make sure it’s unique and something the audience can only get from you. It should drive people to the page who are anxious to sign on before they get there.
Final Thought
Many people hesitate to create a landing page, believing it to be complex, but platforms like Clickfunnels help to make the process relatively simple. The squeeze page is a relevant part of the marketing funnel, whether generating leads or adding emails to the company list.
When you have more opportunities to engage and interact with prospects, offer them something that can benefit their lives, provide solutions.
This is also the ideal opportunity to move these visitors further along in the sales funnel. You might not get conversions from the page, but you’ll get one step closer.